Kinetics

Our greatest challenge and source of pride is developing some of the safest nail care formulas in the world.

We use the safest raw materials available in the manufacturing of our products. We were the first to remove HEMA from all of our products, even before it became a trend. We removed TPO before any regulatory requirements were put in place. When we began developing a new formula, we asked ourselves: How can we make it safer?

Innovation begins in our laboratory

Our laboratory in Riga is home to the heart and soul of our company—a strong research and development team consisting of 17 chemists. With more than 15 years of experience, we develop more than 500 formulas each year with a single goal: to make every new formula better than the last. It’s like a never-ending journey toward innovation—developing formulas with better shine, stronger adhesion, lower temperatures, and greater safety.

Modern Nails

We believe in a clean, minimalist nail aesthetic. Our products inspire nail care professionals around the world to use modern techniques—from Gel in Bottle coatings to a clean, classic manicure style. We are very pleased that Kinetics products are used by fashion icons such as Dua Lipa, Naomi Campbell, and Bobby Brown.

Minimalist design

Our design is clean, timeless, and modern. We believe that good design isn’t subject to short-term trends. We create packaging that will last for years. The SolarGel bottle and Perfumed Lotion are two Kinetics design icons that embody beautiful, minimalist design.
Mission

Kinetics' mission is to provide modern nail care products to all nail care enthusiasts around the world.