ITALWAX CEĻVEDIS VĪRIEŠU VAKSĀCIJAI
Waxing is one of the most popular skin care treatments for women. But what about men? Do men need waxing?

Hairdressers have been using wax for years to shape beards and eyebrows, as well as to remove unwanted hair from the nostrils and ears. In recent years, waxing salons "just for men" have been popping up more and more often, indicating that men's hair removal is becoming increasingly popular.

Why do men decide to try waxing?
For hygienic and aesthetic reasons.

First of all, men's waxing helps control body odor and is beneficial for those who sweat a lot. Therefore, the most common areas of the body where hair removal is performed are the armpits, chest, back, shoulders, neck and face.
Secondly, athletes or people with an active lifestyle choose waxing as part of their daily grooming routine to avoid the friction that comes with wearing elastic or tight clothing. In addition, waxing appeals to men as a quick solution that provides a longer-lasting effect than shaving.

When performing the procedure, it is important to take into account the characteristics of men's skin and hair. Men's skin is denser, thicker and less elastic than women's. In addition, it has a high density of sweat and sebaceous glands, as well as more hair follicles. Men's hair is strong and thick, with deep roots. The follicles are located close to each other and are abundantly supplied with blood. Each hair follicle contains many nerve fibers.

When waxing men, the following important aspects should be taken into account:

The waxing area (for example, armpits) is statistically larger compared to women;
The hair is very thick, strong and deeply rooted;
Skin rashes and redness may occur due to the increased density of hair follicles;
Ingrown hairs are more common because the skin is denser.

The task of cosmetologists is to choose the best waxing product for men so that the hair removal process is effective, less painful, and the skin can recover faster.

What wax is best for male hair removal?

Wax should easily glide over the skin surface and remove hair painlessly.
Wax should penetrate thick hairs, enveloping and capturing each hair so that the hair is removed individually, and not as a whole. This significantly reduces pain and increases the effectiveness of the procedure.
Wax should firmly adhere to coarse and short hairs and pull them out by the roots on the first pass.

All these qualities are present in the ITALWAX “POUR HOMME” wax line, a complete range of hot waxes specially designed for men’s hair removal procedures:

Italwax Pour Homme – hot wax for body hair removal: a unique formula specially designed for removing body hair in men.
Italwax Pour Homme Barber Edition – soft hot wax for facial hair removal: an exclusive formula specially designed for shaping the beard and full facial hair removal in men.